Real Estate Professionals
Marketing for Realtors® who guide clients through the biggest transaction of their lives.
Content programs and communications strategy for independent agents, buyer's specialists, listing agents, and real estate teams, built by someone who has been licensed in California since 1997.
25+ Years | Active Real Estate License in CA
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3 Years | Mortgage Loan Officer
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20+ Years | Strategic Marketing & Communications Leadership
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25+ Years | Active Real Estate License in CA ✳︎ 3 Years | Mortgage Loan Officer ✳︎ 20+ Years | Strategic Marketing & Communications Leadership ✳︎
You depend on referrals, but you want something more predictable.
Referrals are your best leads, but they come when they come. A consistent content program builds visibility and trust with buyers and sellers who haven't met you yet.
Does this sound like you?
You know you should be blogging or sending a newsletter, but you never have time.
The content that builds client relationships over time is exactly the content that gets deprioritized when you're busy. That's where I come in.
You want to stand out in a crowded market, but everything you see from competitors looks the same.
Templated content shared across hundreds of agents builds loyalty for no agent. Your marketing should be recognizably yours: your voice, your market knowledge, your way of working with clients.
Your social media presence doesn't reflect your actual track record.
You close deals. You negotiate hard. You know your markets inside out. Your Instagram doesn't show any of that. Generic listing posts don't build the relationship that wins you listings.
You've tried hiring someone for marketing and it didn't stick.
General marketing writers don't understand real estate. They don't know what a contingency is, why the inspection period matters, or what sellers are actually worried about. I do.
Your past clients don't hear from you consistently enough to refer you.
The best source of referrals is an existing client who feels genuinely cared for between transactions. A great newsletter or content program keeps you top of mind long after the closing.
If two or more of these hit home, let’s talk!
Why Castle Advisory?
I’m not just your marketer.
I’m a licensed California real estate agent.
I've held an active California real estate license since 1997. I've worked transactions, negotiated contracts, managed disclosures, and sat across the table from buyers and sellers navigating the most stressful decisions of their lives. I also spent three years as a residential mortgage loan officer, which means I understand both sides of the transaction, the real estate side and the lending side.
When I write your newsletter, I'm not researching what matters to buyers and sellers. I already know. I write about market conditions, mortgage rate implications, neighborhood nuance, and the emotional reality of buying or selling a home, because I've lived it professionally for over 25 years.
That depth of industry knowledge is almost impossible to find in a marketing consultant. Most real estate marketing is done by people who have never worked a transaction. Mine is not.
Services
Retainers for ongoing content and marketing support. Projects for specific launches or campaigns.
Either way, you get a strategist who understands real estate from the inside.
Your embedded fractional marketing lead. Includes editorial planning, 4 to 6 pieces of content per month (market reports, buyer/seller guides, community content, email newsletters, or a custom mix), and AI-assisted production for volume and consistency. You review; I run the program.
Best for: Agents and small teams ready for consistent, professional marketing on an ongoing basis.
Monthly Marketing Retainer
$1,500 to $3,000 / month
Client Newsletter Program
A monthly or bi-monthly email newsletter sent to your past clients and sphere, written in your voice, with content they will actually read. Market updates, homeownership tips, neighborhood spotlights, and relationship-building content that keeps you top of mind between transactions.
Best for: Experienced agents who want to strengthen relationships with past clients and generate more referrals.
$1,000 to $2,000 / month
Consistent, on-brand social posts for Instagram, Facebook, or LinkedIn, built around your listings, your market expertise, your client wins, and your personality. Not template content. Your voice, your story.
Best for: Agents who want a visible, professional presence without writing every post themselves.
$1,250 to $2,000 / monthSocial Media Content
A focused engagement to define your positioning, messaging, and brand voice, so everything you publish is unmistakably you. Includes messaging guide, bio rewrites, and a content framework your whole team can follow.
Best for: Agents rebranding, launching a team, or launching into a new market or niche.
$5,000 to $10,000 / projectBrand and Positioning Project
A full content package for a specific listing, neighborhood launch, or team announcement. Property description, social posts, email announcement, and any supporting materials, produced efficiently and at a professional standard.
Best for: Agents with a high-profile listing or a major launch who need content that matches the moment.
$2,500 to $5,000 / projectListing or Launch Campaign
Paid advertising, available as an add-on
Want more eyes on a listing, an open house or your personal brand? I can plan, set up and manage Google Ads and Facebook and Instagram ads alongside your content. Ad management is an additional fee, and your ad spend is paid directly to Google or Meta.
Google and Social Ads
Video editing and promotion
Video builds trust faster than anything else you post. You record on your phone, and I turn your clips into polished short videos for Instagram, Facebook, LinkedIn and YouTube, with captions, your branding and a plan to get them seen. Not sure what to film? I'll send you simple prompts and scripts.
Videos
What is one additional transaction worth to your practice?
The average commission on a median-priced California home sale runs $20,000 or more on your side of the transaction. A single referral from a past client who felt genuinely cared for can be worth many times the annual cost of a content program.
Marketing that keeps you visible, consistent, and personal between transactions is not a cost. It's a referral machine.
Let's figure out what makes sense for your practice.