I’m Sandra Oshiro, Founder of Castle Advisory.
I’m a strategic marketing and communications consultant with over 20 years of experience helping organizations tell clearer stories, build stronger brands, and create content that moves people to act.
Castle Advisory takes its name from mine. Oshiro means "big castle" in Japanese, and I like what a castle stands for: something built with care, made to last, and trusted to protect what matters most.
I specialize in two audiences that share one thing: the people they serve are making some of the most consequential decisions of their lives. Financial advisors guide clients through wealth, retirement, and financial security. Realtors guide clients through the largest transaction most people will ever make. Both require a level of trust that generic marketing cannot build.
I've driven a 9.2% LinkedIn engagement rate in financial services, more than three times the industry benchmark. I've built content operations that reach enterprise audiences at scale. I’ve held an active California real estate license since 1997 and spent three years as a mortgage loan officer, which means I don't just write about real estate. I understand it from the inside.
I work with a small number of clients at a time. When you work with Castle Advisory, you work with me.
Your Trusted Advice Deserves to Be Seen
Work with me…
Monthly support for steady marketing
Projects for specific needs
Fractional Director of Marketing
Whatever you need, you work directly with a senior strategist, never a junior team.